I find this particular poster about HIV and AIDS awareness interesting because there were two versions made, one with all white males and the one shown above. I think that it is extremely effective to show this type of representation within the awareness posters because it shows that HIV and AIDS does not just effect white middle class people but has effective a large number of individuals of multiple backgrounds, races, sexes, and classes. This allows the individuals to connect with the image more seeing themselves represented within the ad itself. It also gets the message across that using protection is sexy rather than just an extra step that “ruins the moment”.
Gay Mens Health Crisis. “He Plays Hard… And He Always Uses Condoms.” New York, 1992. Retrieved from http://aep.lib.rochester.edu/node/40831