The ad that caught my attention right away was this one. The first thing that I noticed was that the ad was in Spanish. I found that very important, because Latinos make up around 27% of all HIV infections which is really high. It is also interesting that the setting of the ad is at a gym or sauna, which are the areas that are known for having mean cruise for sex with other men. It is also good that the men in the ad all seem to be from different races and ethnicities to show that AIDS does not only affect white gay men or gay men of color. The ad also promotes rough but safe sex through the description, because it says that the man sitting down is “a good player” and that “he always uses condoms.” Another thing is that this ad has at least three other ones that are exactly the same, but they are in English and all of them have three different men on each of the covers.
- http://aep.lib.rochester.edu/node/40821
- http://www.hudsonvalleycs.org/hiv-crisis-among-hispanic-msm/